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Privacy Centre

LoopMe Privacy Notice

Updated on October 4, 2024

LoopMe Privacy Notice

LoopMe is committed to protecting consumer privacy and respecting your right to choice as it relates to advertising and the data used to help serve interest-based advertising.

This privacy notice (“Privacy Notice”) explains who we are, how we collect, share and use personal information about you, and how you can exercise your privacy rights. This Privacy Notice applies to LoopMe’s use of User’s personal information in connection with our services. You are a "User" when you visit a page of a website or app of one of LoopMe’s partners where LoopMe is serving interest based advertising.

1. Who we are and what we do
  • Who we are
LoopMe means LoopMe Limited (company number 07979184), a company registered in England and its affiliated subsidiaries (collectively, “LoopMe,” or “we“, “us“, “our“). We partner with publishers and marketers across the globe.
 
LoopMe is a member of the European Interactive Digital Advertising Alliance (“EDAA”) and adheres to the EDAA guiding principles. LoopMe was also awarded the ePrivacy seal for EU data protection, following an in-depth audit of the entirety of LoopMe’s business, products and third party commercial relationships against high technical and legal standards relating to GDPR and other applicable legislation. ePrivacy is a leading independent body specialising in European data protection and privacy.
 
LoopMe also follows the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles and is a member of the IAB (Internet Advertising Bureau) in the UK. LoopMe participates in the IAB Europe Transparency and Consent Framework and complies with the Policies and Specifications of this framework. LoopMe’s identification number for this framework is Vendor Number 109. If you have any questions or concerns about our use of your personal information, please get in touch using the details in the “How to contact us" section below.

  • What we do
LoopMe is an outcomes-based video platform closing the loop on brand advertising.
We work with a number of businesses helping advertisers to promote their products and services to interested audiences by connecting them with websites and apps with space to offer for advertising (these we refer to as publishers). LoopMe helps advertisers to deliver relevant online advertising to visitors (i.e., you) to publisher websites and apps.
At LoopMe, we understand the advertising technology ecosystem and its many acronyms may be complex to understand. To help, we have produced a glossary of the common industry terms, which can be found below:
 
Term Definition
Ad Exchange A technology platform that facilitates the buying and selling of Ad Inventory between Publishers and Advertisers through real time bidding (or RTB).
Ad Inventory Refers to space for advertising that a Publisher has available on its websites and/or apps at any given time.
Ad Tech A general term that refers to any technology used by the advertising industry that helps to improve media effectiveness and increase operational efficiencies. It can encompass a number of technology platforms, including Demand Side Platforms (DSPs), Data Management Platforms (DMPs), Supply Side Platforms (SSPs) and Ad Exchanges.
Ad Network A technology platform that matches a Publisher’s supply of Ad Inventory with Advertisers wishing to display their Advertisements on such Ad Inventory. An Ad Network uses Programmatic Buying to facilitate this.
Advertiser A brand, company or individual interested in opportunities to promote their service, product or brand by placing Advertisements on websites and/or apps audiences likely to be interested in their service, product or brand.
Advertisement (or Ad) Refers to any form of audio, visual or textual form of information (creative) with the purpose of promoting a service, product or brand of Advertiser. Advertisements are displayed on Publisher websites and/or apps for certain fees and will typically contain links and prompts to redirect the user to the Advertiser’s website upon engaging with it.
Agency Also referred to as an advertising agency, ad agency, or a "creative agency", is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for Advertiser clients.
Data Management Platform (or DMP) A technology platform used for collecting and managing data. They also allow businesses to identify audience segments (interests of audiences) in turn used to target specific users and contexts with specific Advertisements.
Demand Side Platform (or DSP) A technology platform that offers Advertisers (or their Agencies) a centralised interface to manage their buying of Ad Inventory through Open RTB.
First Party Data Refers to data about an individual used by the party who collected it (brand, media company, etc.).
IDFA The Identifier for Advertisers (IDFA) is a random device identifier assigned by Apple to a user’s device. Advertisers use this to track data so that they can deliver customised advertising.
MAID Mobile Advertising IDs (MAIDs) is a user specific, resettable identifier assigned to mobile devices which helps Advertisers deliver customised advertising to a particular user.
Open RTB Also referred to as Real-Time Bidding (RTB), is an initiative sponsored by the IAB (the Interactive Advertising Bureau) which provides standards and technical specifications to facilitate the automated trading of digital media between buyers and sellers of Ad Inventory.
Programmatic Buying Is the process of executing transparent planning and buying of Ad Inventory using automation. Agencies use Programmatic Buying on behalf of their Advertiser clients to increase marketing efficiency, helping them to get more out of media budgets.
Publisher The owner of a website and/or app with Ad Inventory to sell to Advertisers.
Supply Side Platform (or SSP) A technology platform that enables Publishers to offer their Ad Inventory for Ad Exchanges and Demand Side Platforms to bid on through Open RTB.

LoopMe plays multiple roles within the ecosystem - SSP, Ad Exchange, DSP and DMP. We have circled the different roles we may play below:

 

2. What information we collect and why
  • The information we collect broadly falls into the following categories:
    Identifiers
    • LoopMe online identifiers (this is the numerical sequence of letters and numbers which LoopMe assign to each User which is unique to LoopMe)
    • IP address
    • Advertising identifiers (e.g., such as Apple's IDFA or Google's AAID)
    • Information about the application where the advertising space is located (e.g. application name or IDFA).
    • Probabilistic identifiers included in the bid stream.
    Information about your device
    • Type of device (e.g. smartphone, laptop, Connected TV ("CTV")/over the top "OTT" device)
    • Operating system of your device version, language, date and time
    • Network carrier information (e.g. Wifi, 4G or Wired connection)
    Browsing events
    • Page or app URL (e.g., www.publishersite.com)
    • Browser Information (e.g. Safari or Chrome) usage.
    • App usage and browsing information from apps a User has installed on their device.
    • User Interactions (e.g., UUID 123 interacts with mainly content related to travel).
    Geolocation information
    • Non-Precise Geolocation data: On web and web mobile, we collect non-precise location information at the country and/or city level that are derived from user IP Address (e.g., a user lives in New York).
    • Location data: On mobile apps, we may collect your location on the publisher’s app (latitude / longitude) (subject to your consent where required).
    Survey data We may collect additional data that you submit to us directly via surveys created that we or our business partners ask you to complete. Where you chose to provide it, this may include sensitive personal information such as information about any health conditions you suffer from. Survey responses are recorded against Identifiers which we receive from our Open RTB partners in connection with showing our survey to you.
    Inferred data We may also infer or collect additional information about you based on what we or our partners collect (including through real time bid requests).
    Privacy choices We record your preferences regarding the processing of your data, based on the information you have received.
 
We collect this information from the following sources:
 
  • Automatically from your device. We may automatically collect information from your device (e.g. smartphone, laptop, CTV/OTT) when you visit websites or apps of advertisers and publishers that we work with. Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes set out below. For more information see what cookies and similar technologies we may use below.
  • Advertisers. We may receive information (such as device identifiers) from our advertiser customers looking to target or reach specific devices with their advertisements.
  • Data provider partners. Our trusted partners (such as MaxMind) provide us with information, in order to help us obtain a better understanding of your preferences. For a list of our trusted partners please see here.
  • Open RTB partners. We receive information from advertising vendors participating in OpenRTB in connection with real time bids for advertising space / opportunities. Many of these partners are registered as Global Vendors under the IAB’s transparency and consent framework (“TCF”). For a detailed list of TCF Registered Global Vendors please see here.
We use this information we collect for the following purposes:
  • Use limited data to select advertising – Advertising presented to you can be based on limited data, such as the website or app you are using, your non-precise geolocation, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
  • Create a personalised advertising profile about you – Information about your activity on a website or app (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on that or other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by us or other entities.
  • Use an advertising profile about you to select personalised advertising – Advertising presented to you on a website or app can be based on your advertising profiles, which can reflect your activity on that or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
  • Measure ad performance - Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an ad has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
  • Understand audiences through statistics or combinations of data from different sources - Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
  • Develop and improve our products - Information about your activity on a website or app, such as your interaction with ads or content, can be very helpful to improve our products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
  • Ensure security, prevent and detect fraud, and fix errors – Your data is used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the Publisher or the Advertiser may encounter in the delivery of ads and in your interaction with them.
  • Deliver and present advertising – Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the advertising, and to facilitate the transmission of the ad to your device..
Additionally:
We preserve and share information when we seek legal advice or seek to protect ourselves in the context of litigation and other disputes. This includes matters such as violations of our Terms and policies
 
We preserve and share information with others including law enforcement bodies and to respond to legal requests where not compelled by law.
 
We process information when we comply with a legal obligation including, for example, to access, preserve or disclose certain information if there is a valid legal request from a regulator, law enforcement or others.
 
To achieve these purposes, we also do the following:
 
  • Link different devices - In support of the above purposes, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
  • Match and combine data from other data sources – Information about your activity on a website or app may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
  • Identify devices based on information transmitted automatically - Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
  • Use precise geolocation data - With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the above purposes.
  • Actively scan device characteristics for identification - With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the above purposes.
  • Interest inferences - we may make inferences about your interests in order to categorise you as suitable for receiving certain types of ads.

 

3. What cookies and similar technologies we use in our services?
We use cookies and similar tracking technologies to collect and use personal information about you:
  • Cookie based identification
Cookies are alphanumeric identifiers that are created on your device through your web browser for record-keeping purposes. Cookies are used to identify a User and store a randomly generated identifier to identify his or her browser across visits. LoopMe drops cookies if you are using a web or mobile browser in order to identify you as a unique User.
  • Advertiser Cookies
LoopMe uses cookies and other technologies for advertising, including serving and personalising ads based on users’ interests. Our ‘viewer_token’ advertising cookie is used for recording which adverts have been displayed on the page you visited and enables us to ensure you are not shown the same ads too many times. We can also use the data in this cookie to report on effectiveness of the ads for the advertiser. The viewer_token cookie is set to expire after 90 days.
  • Pixels
In addition to the above, certain LoopMe advertisers may implement the LoopMe pixel, their own pixels and or their partner’s pixels on their websites (collectively, the “Pixels”). Pixels are utilised for the purposes of providing analytics to advertisers with regards to the advertiser’s campaign (for example, to see how many users viewed the advertiser’s campaign). We require our advertisers to disclose the use of third-party pixels and/or cookies to end users via their website. As these cookies and/or pixels are added at the sole discretion of our advertisers you will be subject to that advertiser’s privacy notice and/or privacy policy.

 

4. Who we share your information with?

We may disclose your personal information to the following categories of recipients:
  • Group companies supporting our services for business and operational purposes. These include LoopMe Inc, LoopMe Singapore Pte Ltd and LoopMe LLC.
  • Service providers who provide data processing services to us or otherwise process personal information for purposes described in this Privacy Notice on our behalf. A list detailing some of these providers is provided here.
  • Third Party Partners in the advertising ecosystem such as ad networks, data providers and other AdTech service providers. A list detailing some of the third party providers LoopMe works with and may share data with or receive data from please see this link. Please note, in very limited circumstances, LoopMe Limited’s US subsidiary LoopMe Inc.acts as joint controller with LoopMe Ltd, e.g. transfers to US DSPs which have contracted with LoopMe Inc.
  • An actual or potential buyer (and its agents and advisers) in connection with any actual or proposed business transition, such as a merger, acquisition by another company, or sale of all or a portion of our assets, provided that your information is only used for the purposes disclosed in this Privacy Notice.
  • Any competent law enforcement body, regulatory agency, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person;
  • Anyone else with your consent.

 

5. Your rights
LoopMe Opt Out
 
You may opt out of receiving LoopMe’s personalised advertisements on your device or browser at any time via our Opt Out Page here.
 
Please note that, even though you have opted out of LoopMe:
  • You will still see advertisements delivered by LoopMe however, these will not be personalised. LoopMe will still use information about the Partner Site you are viewing (i.e., contextual information) to provide you advertisements on that page.
  • The opt out is cookie based and device/browser specific. If you browse the web from several devices and/or browsers, you will need to opt out from each device and/or browser.
  • Opting out of personalisation tracking is not the same as blocking cookies.
 
Alternative opt-out options
 
If you’d like to opt-out from having LoopMe use your web viewing data and other information for web-based interest based advertising purposes, the DAA provides a website where you can learn more about these practices and opt out of receiving targeted ads from our advertising partners who participate in the DAA program. You can access this website at www.aboutads.info/choices. Residents of the EEA, UK and Switzerland may visit www.youronlinechoices.com. If you are located in Canada, you can access this information at https://youradchoices.ca/choices/.
 
If you are using a mobile device, you may be able to opt out of receiving interest-based ads by LoopMe based on app usage data, through your device settings. For additional information and up to date methods of opting out, you should consult your device settings, and instructions provided by device manufacturers. Note, we provide the following descriptions solely for informational purposes.
 
Additional Rights (EEA and UK Users only) Territory Citizens
 
If you are a resident of the European Economic Area or the UK, you have the following additional rights:
  • the right to request access to, correction of, updates to, or deletion of your personal information;
  • the right to object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your information;
  • where we process your personal information on the basis of consent, the right to withdraw your consent at any time;
  • the right to complain to a data protection authority if believed that the processing of your personal data is in violation of the legislation. For more information, please contact your local data protection authority.
If you are in the UK, or the European Economic Areas, the controller of your data is LoopMe Limited. We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. If you have any questions or would like to exercise any of these rights by contacting us at privacy@loopme.com

 

6. Legal Basis for Processing (EEA and UK user only)
In the EEA or UK we must satisfy a "legal basis" for processing your information. Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the purpose for which we use it.
 
Consent
 
We process information for the purposes described below when you have given us your consent to do so. The categories of information used and why and how it’s processed are set out below:
Why and How we process your information
Information categories used
   
  1. Create a personalised advertising profile about you – Information about your activity on a website or app (such as forms and survey responses you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on that or other websites or apps or responses to previous surveys) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by us or other entities.
  2. Use an advertising profile about you to select personalised advertising – Advertising presented to you on a website or app can be based on your advertising profiles, which can reflect your activity on that or other websites or apps (like the forms and survey responses you submit, content you look at), possible interests and personal aspects.
  3. Measure ad performance - Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an ad has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether you responded to a survey, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
  4. Understand audiences through statistics or combinations of data from different sources - Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data and survey responses) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
  5. Develop and improve our products - Information about your activity on a website or app, such as your interaction with ads or content, can be very helpful to improve our products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
  6. Use limited data to select advertising - Advertising presented to you can be based on limited data, such as the website or app you are using, your non-precise geolocation, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Identifiers
 
LoopMe online identifiers
 
IP address
 
Advertising identifiers (e.g., such as Apple's IDFA or Google's AAID)
 
Information about the application where the advertising space is located (e.g. application name or IDFA)
 
Information about your device
 
Type of device (e.g. smartphone, laptop, CTV/OTT device)
 
Operating system of your device, version, language, date and time
 
Network carrier name and information (e.g. Wifi, 4G or Wired connection)
 
Browsing events
 
Page or app URL Browser Information (e.g. Safari or Chrome) usage
 
App usage
 
User Interactions
 
Location information
 
Non-precise location information at the country, city, neighborhood or similar level that are derived from user IP Address
 
Survey data
 
 
Inferred data
 
 
Privacy choices
 
 
 
 
Identifiers
 
LoopMe online identifiers
 
Advertising identifiers (e.g., such as Apple's IDFA or Google's AAID)
 
Information about the application where the advertising space is located (e.g. application name or IDFA)
 
Information about your device
 
Type of device (e.g. smartphone, laptop, CTV/OTT device)
 
Operating system of your device, version, language, date and time
 
Network carrier name and information (e.g. Wifi, 4G or Wired connection)
 
Browsing events
 
Page or app URL
 
Browser Information (e.g. Safari or Chrome) usage
 
App usage
 
Geolocation information
 
Non-Precise Geolocation data: On web and web mobile, non-precise location information at the country and/or city level that are derived from user
IP Address
 
Precise Geolocation data: On mobile apps, precise geolocation on the publisher’s app (latitude / longitude)
 
Privacy choices
Legitimate interests
 
We rely on our legitimate interests or the legitimate interests of a third -party where they are not outweighed by your interests or fundamental rights and freedoms ("legitimate interests"), as follows:
 
Why And How We Process Your Information
Legitimate Interests Relied On
Information Categories Used

 

  1. We preserve and share information when we seek legal advice or seek to protect ourselves in the context of litigation and other disputes. This includes matters such as violations of our Terms and policies.







  2. Preserve and share information with others including law enforcement bodies and to respond to legal requests where not compelled by law.








  3. Ensure security, prevent and  detect fraud, and fix errors - Your data is used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the Publisher or the Advertiser may encounter in the delivery of ads and in your interaction with them.

  4. Deliver and present advertising - Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the advertising, and to facilitate the transmission of the ad to your device
  5. Save and communicate privacy choices - The choices you make regarding the purposes and entities referenced in this Privacy Policy are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both us and those entities to respect such choices.
 










































 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

  1. It is in our interest and in the interest of the public to respond to complaints, prevent and address fraud, violations of our Terms and policies, or other harmful or illegal activity. It is in our interest to seek legal advice and protect ourselves (including our rights, personnel, property or products), our users or others, including as part of investigations or regulatory inquiries and litigation or other disputes.


  2. It is in our interest to protect ourselves (including our rights, personnel, property or products), our users or others, including as part of investigations or regulatory inquiries; or to prevent death or imminent bodily harm.Relevant law enforcement, government, authorities and industry partners have a legitimate interest in investigating and combating abusive or illegal behaviour.

  3. It is in our interest and in the interest of the public to prevent and address fraud, violations of our Terms and policies, or other harmful or illegal activity.









  4. It is in our interest, as an advertising platform, to process data for the technical purpose of delivering ads and content.                                                 
  5.  It is in our interest, as an advertising platform, to understand the choices you have made about how we can use your data so that we can respect them, and to share details of these choices with other entities that we partner with to help show you ads, so that they can do the same.





































 
Identifiers
 
LoopMe online identifiers
 
Advertising identifiers (e.g., such as Apple's IDFA or Google's AAID)
 
Information about the application where the advertising space is located (e.g. application name or IDFA)
 
Information about your device
 
Type of device (e.g. smartphone, laptop, CTV/OTT device)
 
Operating system of your device, version, language, date and time
 
Network carrier name and information (e.g. Wifi, 4G or Wired connection)
 
Browsing events
 
Page or app URL
 
Browser Information (e.g. Safari or Chrome) usage.
 
App usage
 
User Interactions.
 
Geolocation information
 
Non-Precise Geolocation data:
On web and web mobile, non-precise location information at the country and/or city level that are derived from user IP
Address
 
Precise Geolocation data: On  mobile apps, your precise Geo Location on the publisher’s app (latitude / longitude)
 
Survey data
 
Inferred data
 
Privacy choices
 

Identifiers
 
LoopMe online identifiers
 
Advertising identifiers (e.g., such as Apple's IDFA or Google's AAID)
 
Information about the application where the advertising space is located (e.g. application name or IDFA)
 
Information about your device
 
Type of device (e.g. smartphone, laptop, CTV/OTT device)
 
Operating system of your device, version, language, date and time
 
Network carrier name and information (e.g. Wifi, 4G or Wired connection)
 
Browsing events
 
Page or app URL
 
rowser Information (e.g. Safari
or Chrome) usage.
 
App usage and browsing information from apps a User has installed on their device.
 
User Interactions.
 
Geolocation information
 
Non-Precise Geolocation data: On web and web mobile., non-precise location information at the country and/or city level that are derived from user IP Address
Precise Geolocation data: On mobile apps, your precise Geo Location on the publisher’s app (latitude / longitude) (subject to your consent where required.
 
Privacy choices
 
You have the right to object to, and seek restriction of, this processing. To exercise your rights, please see section 5 of this Privacy Policy.
Compliance With A Legal Obligation
Why And How We Process Your Information
Information Categories Used
The actual information used depends on the specific legal obligation, but could include any of the following:
We process information when we comply with a legal obligation including, for example, to access, preserve or disclose certain information if there is a valid legal request from a regulator, law enforcement or others.
 
Examples of laws that could give rise to an obligation requiring us to process information we hold about you are:
  • Corporate and taxation matters: to comply with our obligations under companies legislation and tax law.
  • Regulatory matters: to comply with our obligations to engage with regulators, such as data protection regulators.
  • Court Matters: a court order may require us to process or disclose personal data for a particular purpose.
  • Criminal matters: to comply with requests from applicable enforcement bodies to provide information in relation to a criminal investigation, as required by applicable law.
The categories of information depend on the specific circumstances of each mandatory request or obligation. Only the information necessary to comply with the relevant legal obligation will be processed. This may include:
 
Identifiers
 
LoopMe online identifiers
 
Advertising identifiers (e.g., such as Apple's IDFA or Google's AAID)
Information about the application where the advertising space is located (e.g. application name or IDFA)
 
Information about your device
 
Type of device (e.g. smartphone, laptop, CTV/OTT device)
 
Operating system of your device, version, language, date and time
 
Network carrier name and information (e.g. Wifi, 4G or Wired connection)
 
Browsing events
 
Page or app URL Browser Information (e.g. Safari or Chrome) usage.
 
App usage and browsing information from apps a
User has installed on their device.
 
User Interactions.
 
Geolocation information
 
Non-Precise Geolocation data: On web and web mobile, non-precise location information at the country and/or city level that are derived from user IP Address
 
Precise Geolocation data: On mobile apps, your precise Geo Location on the publisher’s app (latitude / longitude)
 
Survey data
 
 
Inferred data
 
 
Privacy choices

 

7. How we keep personal information secure
We use appropriate technical and organisational measures to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information.

 

 8. International Data Transfers
Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country.
 
Specifically, our primary servers are located in Germany, and our Group Companies and third party service providers and partners operate around the world. This means that when we collect your personal information we may process it in any of these countries.
 
However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Notice. These include implementing the European Commission’s Standard Contractual Clauses (and UK equivalent) for transfers of personal information between our group companies, which require all group companies to protect personal information they process from the EEA or the UK in accordance with European Union and/or UK data protection law. As mentioned above in Section 4, in very limited circumstances, LoopMe Limited’s US subsidiary LoopMe Inc. acts as joint controller with LoopMe Ltd, e.g. transfers to US DSPs which have contracted with LoopMe Inc.

 

9. Data retention
LoopMe retains personal information based on how long the specific data is required for legal or business purposes. LoopMe deletes all event level data (ad views, clicks etc.) after 13 months. User profiles (against which the event level data is stored) are classified as active or dormant. If a profile has had an event within the last 60 days it will be classed as Active. If there has been no event data the profile will become Dormant after 60 days. Dormant profiles are deleted where there has been no activity on the profile for a period of 13 months.
 
When we no longer need personal data, we securely delete or anonymise it, or if this is not possible (for example, because your personal information has been stored in backup archives) then we will securely store your personal information and isolate it from any further processing until deletion is possible. Aggregated data, which cannot identify a device/browser (or individual) and is used for purposes of reporting and analysis, is maintained for as long as commercially necessary.
 
If you have any questions about LoopMe's data retention policy, please do get in touch using the contact information in Section 12 (How to Contact Us).

 

10. Children
None of our services are directed to children under 16. We do not knowingly collect personal data from anyone under 16 years of age. If we determine upon collection that a personal data belongs to an individual under 16, we will not use or maintain his/her personal data. If we become aware that we have unknowingly collected personal data from a child under the age of 16, we will make reasonable efforts to delete such information from our records.

 

 11. U.S. Privacy Rights

Certain states have enacted privacy laws that grant their residents certain privacy rights and require specific disclosures (“State Privacy Laws”). If you live in one of these states below, this section applies to you and explains those rights and provides those disclosures. 

States with Privacy Laws

California, Colorado, Connecticut, Oregon, Montana, Texas, Utah, Virginia, Delaware, Iowa, Nebraska, New Hampshire, and New Jersey.
Your privacy rights.
As a resident of a state with a consumer privacy law, you have the rights listed below. 
  • Opt-Out of Sales, Sharing, and Targeted Advertising. You have the right to opt out of any practices that entail the “sale,” “share,” or use of your personal information for “targeted advertising” purposes as such terms are defined by the law in the state where you live.
  • Access. You may request a copy of the Personal Information that we hold about you.
  • Deletion. You may ask us to delete the Personal Information that we have collected from you.
  • Correction. You may ask that we correct the Personal Information that we hold about you if it is inaccurate.
  • Consent withdrawal / right to limit. You may ask that we limit our use of any potentially “sensitive” data we may collect. 
  • Nondiscrimination. You are entitled to exercise the rights described above free from discrimination. We will not penalise you for exercising your rights.
How to Opt out of Sales, Shares, Targeted Advertising, and Use of Sensitive Data for Advertising Purposes
We use the data we collect, including any sensitive data, to show ads that are more relevant to your interests, and we may provide information to others for such purposes. These activities may constitute “selling,” “sharing,” processing personal information for targeted advertising purposes, or use of your sensitive data in a manner that allows you to withdraw consent or ask us to "limit use" of such data under relevant state laws. You may opt out of these practices by clicking here and following instructions or by visiting our services with a legally recognized opt out preference signal, like Global Privacy Control, enabled.
How to exercise your right to Access, Correct, or Delete Your Information
You may request to access, correct, or delete your data by emailing privacy@loopme.com.
 
We may ask for additional information in order to verify your request. If we deny your request, you may appeal our decision by contacting us at privacy@loopme.com. If you have concerns about the result of an appeal, you may contact the attorney general in the state where you reside.

If you reside in California: 

  • If you have any issues exercising your rights, you may also call us toll free at 1-866-I-OPT-OUT and enter service code 815#. 

  • You may also designate an authorized agent to submit an access, deletion, or correction request on your behalf. We may ask authorized agents to submit proof of their authority to make a request, such as a valid power of attorney or proof that they have signed permission from the consumer who is the subject of the request. In some cases, we may contact the individual who is the subject of the request to verify their own identity or confirm the authorized agent has permission to submit the request. If you are an authorized agent seeking to make an access, correction, or deletion request on behalf of a California resident, please contact us at privacy@loopme.com. 

  • You can read about the number of consumer requests we have received and how we responded to them below.

Reporting Requirements - California Consumer Privacy Act (CCPA) Metrics Report

Between July 2023 to July 2024, LoopMe processed the following requests to delete, to know, to access, to opt-out of sale or sharing, or to limit the use of a consumer’s personal information, globally:

Requests received during the previous calendar year*

0: Access Requests received 
1: Deletion Requests received 
1: Deletion Requests complied with in whole or in part 
0: Requests denied during the previous calendar year
7: Median number of days to respond to requests
7: Mean number of days to respond to requests
0: Number of requests in which deletion was not required in whole, or in part

When we get an opt-out request from an individual, we delete all of the individual’s data and therefore have not distinguished between these request types. 


*The following requests do NOT form part of our reporting:
 1.  LoopMe provides Consumers the ability to opt out of any “sales” or “shares” of their personal data via a web cookie-based opt out tool and a Device ID opt out tool. When a Consumer uses these tools, LoopMe deletes the identifier that we otherwise use to engage in these practices. In line with our data minimization policies, we did not record how many people exercised this choice in the previous calendar year. In light of new legal requirements, LoopMe is now working to include this additional reporting. 
2. Incomplete Requests: We can only process requests where we have all of the required information. For example, we cannot action requests if only the name and/or email of an individual are provided because we do not process that data. In each such case, we responded to the requestor asking for further information required to process the request, and could only process such request where the required additional information was provided. 
 
Additional Disclosures
Preceding sections of this Privacy Policy explain how we collect, use, and disclose information about you. As required by certain State Privacy Laws, we use the chart below to summarise this same information. The chart describes our practices during the 12 months preceding the effective date of this Privacy Policy. 
LoopMeUser Type
Statutory category of personal information (PI) click here for details
Source of the PI
Purpose for collection
How we may share, disclose or “sell” information.
End users who visit websites where our technology is used or who fill out our surveys
Identifiers
Online Identifiers
Location Data
Inferences
Internet or Network Activity Information
 
Users
Advertisers
Data provider partners
Open RTB partners
See “what information we collect and why” section above
We may disclose or make available your Personal Information to our trusted partners for the purposes described in this policy.
We also collect any information you choose to provide in response to a LoopMe survey, including any sensitive information you choose to provide (such as information about information about any health conditions from which you suffer) and you can withdraw consent from such processing or exercise your right to limit as described above. 

 

12. How to contact us
If you have any questions, comments and requests regarding our use of your personal information or
this Privacy Notice please feel free to contact us / our data protection officer at privacy@loopme.com.