Privacy Centre

LoopMe means LoopMe Limited (company number 07979184), a company registered in England and its affiliated subsidiaries (collectively, “LoopMe,” or “we“, “us“, “our“). We partner with publishers and marketers across the globe.

LoopMe is a member of the European Interactive Digital Advertising Alliance (“EDAA”) and the Network Advertising Initiative (“NAI”)(US) self-regulatory bodies and adheres to the EDAA guiding principles and the NAI Codes of Conduct respectively. LoopMe was also awarded the ePrivacy seal for EU data protection, following an in-depth audit of the entirety of LoopMe’s business, products and third party commercial relationships against high technical and legal standards relating to GDPR and other applicable legislation. ePrivacy is a leading independent body specialising in European data protection and privacy.

LoopMe also follows the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles and is a member of the IAB (Internet Advertising Bureau) in the UK. LoopMe participates in the IAB Europe Transparency and Consent Framework and complies with the Policies and Specifications of this framework. LoopMe’s identification number for this framework is Vendor Number 109. If you have any questions or concerns about our use of your personal information, please get in touch using the details in the “How to contact” us section below.

LoopMe is an outcomes-based video platform closing the loop on brand advertising.

We work with a number of businesses helping advertisers to promote their products and services to interested audiences by connecting them with websites and apps with space to offer for advertising (these we refer to as publishers). LoopMe helps advertisers to deliver relevant online advertising to visitors (i.e., you) to publisher websites and apps.

At LoopMe, we understand the advertising technology ecosystem and its many acronyms may be complex to understand. To help, we have produced a glossary of the common industry terms, which can be found below:

LoopMe plays multiple roles within the ecosystem - SSP, Ad Exchange, DSP and DMP. We have circled the different roles we may play below:

We preserve and share information when we seek legal advice or seek to protect ourselves in the context of litigation and other disputes. This includes matters such as violations of our Terms and policies

We preserve and share information with others including law enforcement bodies and to respond to legal requests where not compelled by law.

We process information when we comply with a legal obligation including, for example, to access, preserve or disclose certain information if there is a valid legal request from a regulator, law enforcement or others.

We use cookies and similar tracking technologies to collect and use personal information about you:

Cookies are alphanumeric identifiers that are created on your device through your web browser for record-keeping purposes. Cookies are used to identify a User and store a randomly generated identifier to identify his or her browser across visits. LoopMe drops cookies if you are using a web or mobile browser in order to identify you as a unique User.

LoopMe uses cookies and other technologies for advertising, including serving and personalising ads based on users’ interests. Our ‘viewer_token’ advertising cookie is used for recording which adverts have been displayed on the page you visited and enables us to ensure you are not shown the same ads too many times. We can also use the data in this cookie to report on effectiveness of the ads for the advertiser. The viewer_token cookie is set to expire after 90 days.

In addition to the above, certain LoopMe advertisers may implement the LoopMe pixel, their own pixels and or their partner’s pixels on their websites (collectively, the “Pixels”). Pixels are utilised for the purposes of providing analytics to advertisers with regards to the advertiser’s campaign (for example, to see how many users viewed the advertiser’s campaign). We require our advertisers to disclose the use of third-party pixels and/or cookies to end users via their website. As these cookies and/or pixels are added at the sole discretion of our advertisers you will be subject to that advertiser’s privacy notice and/or privacy policy.

We may disclose your personal information to the following categories of recipients:

You may opt out of receiving LoopMe’s personalised advertisements on your device or browser at any time via our Opt Out Page here.

Please note that, even though you have opted out of LoopMe:

If you’d like to opt-out from having LoopMe use your web viewing data and other information for web-based interest based advertising purposes, the DAA and NAI provide websites where you can learn more about these practices and opt out of receiving targeted ads from our advertising partners who participate in the DAA or NAI programs. You can access these websites at www.aboutads.info/choices and at www.networkadvertising.org/choices. Residents of the EEA, UK and Switzerland may visit www.youronlinechoices.com. If you are located in Canada, you can access this information at https://youradchoices.ca/choices/.

If you are using a mobile device, you may be able to opt out of receiving interest-based ads by LoopMe based on app usage data, through your device settings. For additional information and up to date methods of opting out, you should consult your device settings, and instructions provided by device manufacturers. Additional information can be found at www.networkadvertising.org/understanding-online-advertising/what-aremy-options. Note, we provide the following descriptions solely for informational purposes.

If you are a resident of the European Economic Area or the UK, you have the following additional rights:

If you are in the UK, or the European Economic Areas, the controller of your data is LoopMe Limited. We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. If you have any questions or would like to exercise any of these rights by contacting us at privacy@loopme.com

In the EEA or UK we must satisfy a "legal basis" for processing your information. Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the purpose for which we use it.

We process information for the purposes described below when you have given us your consent to do so. The categories of information used and why and how it’s processed are set out below:

We rely on our legitimate interests or the legitimate interests of a third -party where they are not outweighed by your interests or fundamental rights and freedoms ("legitimate interests"), as follows:

We use appropriate technical and organisational measures to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information.

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country.

Specifically, our primary servers are located in Germany, and our Group Companies and third party service providers and partners operate around the world. This means that when we collect your personal information we may process it in any of these countries.

However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Notice. These include implementing the European Commission’s Standard Contractual Clauses (and UK equivalent) for transfers of personal information between our group companies, which require all group companies to protect personal information they process from the EEA or the UK in accordance with European Union and/or UK data protection law. As mentioned above in Section 4, in very limited circumstances, LoopMe Limited’s US subsidiary LoopMe Inc. acts as joint controller with LoopMe Ltd, e.g. transfers to US DSPs which have contracted with LoopMe Inc.

LoopMe retains personal information based on how long the specific data is required for legal or business purposes. LoopMe deletes all event level data (ad views, clicks etc.) after 13 months. User profiles (against which the event level data is stored) are classified as active or dormant. If a profile has had an event within the last 60 days it will be classed as Active. If there has been no event data the profile will become Dormant after 60 days. Dormant profiles are deleted where there has been no activity on the profile for a period of 13 months.

When we no longer need personal data, we securely delete or anonymise it, or if this is not possible (for example, because your personal information has been stored in backup archives) then we will securely store your personal information and isolate it from any further processing until deletion is possible. Aggregated data, which cannot identify a device/browser (or individual) and is used for purposes of reporting and analysis, is maintained for as long as commercially necessary.

If you have any questions about LoopMe's data retention policy, please do get in touch using the contact information in Section 13 (How to Contact Us).

None of our services are directed to children under 16. We do not knowingly collect personal data from anyone under 16 years of age. If we determine upon collection that a personal data belongs to an individual under 16, we will not use or maintain his/her personal data. If we become aware that we have unknowingly collected personal data from a child under the age of 16, we will make reasonable efforts to delete such information from our records.

If you live in certain states, the law of your state may grant you certain privacy rights and entitle you to receive certain disclosures. This section explains those rights and provides those disclosures.

As a resident of a state with a consumer privacy law, you have the rights listed below. However, these rights are not absolute, and in certain cases we may decline your request as permitted by law.

We use the data we collect to show ads that are more relevant to your interests, and we may provide information to others for such purposes. These activities may constitute “selling,” “sharing,” or processing personal information for targeted advertising purposes under relevant state laws. You may opt out of these practices by clicking here or by visiting our services with a legally recognized opt out preference signal, like Global Privacy Control, enabled.

You may request to access, correct, or delete your data by emailing privacy@loopme.com.

We may ask for additional information in order to verify your request.

This section applies only to California residents. It describes how we collect, use and disclose Personal Information of California residents in operating our business. For purposes of this section, “Personal Information” has the meaning given in the California Consumer Privacy Act of 2018 (as amended, the “CCPA”). The chart below summarises how we collect, use, disclose and sell Personal Information by reference to the statutory categories specified in the CCPA, and describes our practices during the 12 months preceding the effective date of this Privacy Policy. Categories in the chart refer to the categories described above in the general section of this Privacy Policy.

We also collect any information you provide in response to a LoopMe survey, including any sensitive information you choose to provide (such as information about information about any health conditions from which you suffer), however we do not use any such information other than is permitted by the CCPA.

You have the right to opt out of any sharing or sales of your personal information, to limit use of sensitive personal information for advertising purposes, and to request access to and deletion or correction of your personal information. Please see the section immediately above for more information about your privacy rights and how to exercise them. If you have any issues exercising your rights, you may also call us toll free at 1-866-I-OPT-OUT and enter service code 815#. If you exercise your rights, we may require you to provide evidence that the data relates to you (and only to you) and may deny your request if you cannot provide such information. You may also designate an authorised agent to make such requests on your behalf, as permitted under CCPA. If you do so, we will require the agent to provide proof that they are acting on your behalf, and we may ask you to verify your identity and to confirm that you provided the agent with permission to submit the request on your behalf. You will not be discriminated against for the exercise of such rights. Please note that if you wish to exercise any of your rights with our clients or partners, you must make your request directly with those clients and partners.We do not “sell” the personal information of any end user whom we know to be under 16.

Health Segments (US Only): LoopMe does not target on the basis of sensitive data or conditions (as defined by the NAI). Instead, LoopMe may work with partners on a case by case basis to help them reach a more relevant audience based on demographic factors. Survey responses relating to any sensitive health conditions/treatment may ONLY be used to determine corresponding demographic data points (age, gender, coarse geo, broad purchasing patterns, etc.) and LoopMe then builds/refines an audience comprising new users for that advertiser’s ad based on those demographics only. Recent audiences built using this methodology were intended to reach people who were more likely to be interested in learning about the diagnosis of, and/or treatments for, heart attacks/failure, alcohol dependency, ADHD and diabetes.

Additionally, in accordance with the NAI's policy on health segments, please see LoopMe’s list of standard off-the-shelf health related segments.