LoopMe Privacy Policy for Website Users and Customers

OVERVIEW – THE KEY INFORMATION YOU SHOULD BE AWARE OF

Who We Are

This Privacy Policy relates to the processing of personal data by LoopMe Limited (“LoopMe”) and its group companies (including Chartboost LLC).

If you need it:

LoopMe’s company number is 07979184 and our registered office is Second Floor, The Sans, 20 St. John’s Square, London, England, EC1M 4AH.

Chartboost LLC (“Chartboost”) is a company registered in Delaware, United States of America (registration number 4959044), whose registered office is at 251 Little Falls Drive, Wilmington, County of New Castle, Delaware, DE 19808.

The data controller of your personal data will be either LoopMe or Chartboost (depending on which entity you are interacting with) and this entity is responsible for your personal information. All references in this policy to “Company”, “our”, “us” or “we” refer to LoopMe or Chartboost as relevant.

All references in this policy to “our websites” refer to the websites owned by LoopMe at www.loopme.com and, where appropriate, chartboost.com. All references to “our platforms” refer to any platforms or interfaces provided by LoopMe or Chartboost in provision of our services.

Please note that we set out our processing in relation to individuals who are served ads as a result of us providing services to our clients in our separate policies found at https://legal.loopme.com/privacy-center

Our Values and What This Policy Is For

We value your privacy and want to be accountable and fair to you as well as transparent with you in the way that we collect and use your personal information. We also want you to know your rights in relation to your information.

In line with these values, this privacy policy tells you what to expect when we collect and use personal information about you. We have tried to make it easy for you to navigate so you can find the information that is most relevant to you and our relationship with you.

We are always looking to improve the information we provide to our customers and contacts so if you have any feedback on this privacy policy, please let us know using our contact details in section 13.

Who This Policy Applies To

This policy applies to:

(a) Visitors to, and users of, our website and/or our platform or portal (“Users”);

(b) Individuals with whom we come into contact during the course of our business (“Contacts”);

(c) Customers, and employees of customers;

(d) Prospective customers (to whom we send marketing communications);

(e) People who contact us with enquiries; and

(f) Our suppliers, and employees of our suppliers.

Depending on our relationship, we will collect and use your information in different ways.

What This Policy Contains

This privacy policy describes the following important topics relating to your information:

1. How we obtain your personal information

2. Collection of your personal information and how we use it

3. Our legal basis for using your personal information

4. How and why we share your personal information with others

5. How long we store your personal information

6. Your rights

7. Children

8. Marketing

9. Where we may transfer your personal information

10. Risks and how we keep your personal information secure

11. Links to other websites

12. Changes to this privacy policy

13. Further questions and how to make a complaint

Your Rights to Object

You have various rights in respect of our use of your personal information as set out in section 6. Two of the fundamental rights to be aware of are that:

(a) You may ask us to stop using your personal information for direct-marketing purposes. If you exercise this right, we will stop using your personal information for this purpose.

(b) You may ask us to consider any valid objections which you have to our use of your personal information where we process your personal information on the basis of our, or another person’s, legitimate interest.

You can find out more information in section 6.

What You Need to Do and Your Confirmation to Us

Please read this privacy policy carefully to understand how we handle your personal information. By engaging with us in the ways set out in this privacy policy, you confirm that you have read and understood the entirety of this privacy policy, as it applies to you.

THE DETAIL – THE KEY INFORMATION YOU SHOULD BE AWARE OF

1. How We Obtain Your Personal Information

You may provide us with your personal information voluntarily. We may also receive information about you from third parties such as marketing agencies, market research companies, our suppliers, contractors and consultants, group companies, public websites and public agencies, which we refer to as “third party sources” or “suppliers” throughout this policy.

You may give us personal information about yourself by using the online forms provided on our website, setting up an account with us, using bulletin boards or forums on our website, or by contacting us by phone, email or other means. This includes, for example, where you provide your personal information to us in order to receive products, deliveries, information or services from us. If you are a supplier, you may also give us personal information about you when you are offering or providing services to us.

2. Collection of Your Personal Information and How We Use It

2.1 Personal Information You Provide

(a) “Account Data” used in connection with your access to our platforms and account preferences, including associated name, email address and password for your account.

(b) “Business Data”, such as your name, gender, title, postal address, country of residence, email address, telephone number, the company you work for and job title.

(c) “Communications Data” that we exchange, including when you contact us with questions or feedback, sign-up for, attend and contribute at events that we run, questionnaires or surveys or otherwise interact with us.

(d) “Marketing Data”, such as your preferences as to whether you would like to receive marketing communications from us about our services, activities, events, and publications, and details about how you engage with our communications.

(e) “Performance Data”, such as information about the brand performance analysis and support and associated services we provide to you (including information on joining forms, order details, order history and payment details, customer service information and customer relationship management and marketing information).

(f) “Supplier Data”, such as identification data (including vendor ID), national identifiers (tax ID, government identification number), financial data (bank account number, bank details), affiliated organisation (name of employer, or associated organisation, job title and office address) and information provided in correspondence, in third party sources such as LinkedIn and in any CVs, pitch or tender information.

2.2 Personal Information That Is Automatically Collected

As you navigate through and interact with our websites and platforms, we use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

(a) “Technical Data”, such as the Internet Protocol (IP) address used to connect your computer to the internet, device ID, software and hardware inventory, online navigation data, the website address and country from which you access information, the files requested, browser type and version, browser plug-in types and versions and operating system.

(b) “Usage Data”, about how you use our websites and platforms, such as access to referring/exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, time and length of visits to certain pages, and other such information. This may include language preferences, pixel data, cookies, web beacon data, software usage pattern tracking information and user agent data.

2.3 Personal Information Obtained from Third Parties

We also receive personal information about you from third parties, in the form of “Third-Party-Provided Contact Data”, such as your name, email address and telephone number.

3. Use of Personal Information

3.1 Processing for Users

Where you are a User, we process your information for the following purposes:

A Note About Cookies

Some pages on our website use cookies, which are small files placed on your internet browser when you visit our website. We use cookies in order to offer you a more tailored experience in the future, by understanding and remembering your particular browsing preferences.

Where we use cookies on our website, you may block these at any time. To do so, you can activate the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our website or to use all the functionality provided through our website.

For detailed information on the cookies we use and the purposes for which we use them, please refer to our cookies policy at https://www.loopme.com for LoopMe and https://www.chartboost.com for Chartboost.

3.2 Processing for Contacts

Where you are a Contact, we process your information for the following purposes:

If you are based in the UK or EEA, before using your personal information for any purposes which fall outside those set out in this section 3, we will undertake an analysis to establish if our new use of your personal information is compatible with the purposes set out above. Please contact us as described in section 13 below if you want further information on the analysis we will undertake.

4. How and Why We Share Your Personal Information with Others

We may share your personal information with our group companies where it is in our legitimate interests to do so for internal administrative purposes (for example, for corporate strategy, compliance, auditing and monitoring, research and development and quality assurance).

We will share your personal information with the following third parties or categories of third parties:

(a) Group companies: supporting our services for business and operational purposes. These include LoopMe Inc, LoopMe Singapore Pte Ltd, LoopMe LLC and Chartboost.

(b) Statistics: we may share anonymised and aggregated statistical information with our suppliers to demonstrate what interest there has been in any marketing campaigns we have assisted our suppliers in carrying out.

(c) Service providers and contractors: our other service providers and sub-contractors, including payment processors, utility providers, suppliers of technical and support services, insurers, logistic providers, and cloud service providers.

(d) Legal compliance: public agencies and the emergency services or any other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person.

(e) Promotional and advertising partners: companies that assist in our marketing, advertising and promotional activities.

(f) Analytical: analytics and search engine providers that assist us in the improvement and optimisation of our website.

(g) M&A transactions: an actual or potential buyer (and its agents and advisers) in connection with any actual or proposed business transaction, such as a merger, acquisition by another company, or sale of all or a portion of our assets, provided that your information is only used for purposes disclosed in this privacy notice.

Any third parties with whom we share your personal information are limited (by law and by contract) in their ability to use your personal information for any purpose other than to provide services for us. We will always ensure that any third parties with whom we share your personal information are subject to privacy and security obligations consistent with this privacy policy and applicable laws.

We will also disclose your personal information to third parties:

(a) where it is in our legitimate interests to do so to run, grow and develop our business: if we sell or buy any business or assets, we may disclose your personal information to the prospective seller or buyer of such business or assets;

(b) if substantially all of our or any of our affiliates’ assets are acquired by a third party, in which case personal information held by us will be one of the transferred assets;

(c) if we are under a duty to disclose or share your personal information in order to comply with any legal obligation, any lawful request from government or law enforcement officials and as may be required to meet national security or law enforcement requirements or prevent illegal activity;

(d) in order to enforce or apply our terms of use, our terms and conditions for customers or any other agreement or to respond to any claims, to protect our rights or the rights of a third party, to protect the safety of any person or to prevent any illegal activity; or

(e) to protect the rights, property, or safety of the Company, our staff, our customers or other persons. This may include exchanging personal information with other organisations for the purposes of fraud protection.

We may also disclose and use anonymised, aggregated reporting and statistics about users of our website or our goods and services for the purpose of internal reporting or reporting to our group or other third parties, and for our marketing and promotion purposes.

5. How Long We Store Your Personal Information

We keep your personal information for no longer than necessary for the purposes for which the personal information is processed. The length of time for which we retain personal information depends on the purposes for which we collect and use it and/or as required to comply with applicable laws and to establish, exercise or defend our legal rights. For further information on the length of time for which we retain your personal information, please contact us at privacy@loopme.com.

LoopMe retains your personal information:

(a) for so long as your account is active or as needed to provide you with the website and/or platform or to fulfil our contractual obligations;

(b) as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements; and

(c) for so long as is necessary for the purposes for which we collected such personal information.

6. Your Rights

You have certain rights in relation to your personal information. If you would like further information in relation to these or would like to exercise any of them, please contact us via email at privacy@loopme.com at any time. You have the following rights:

6.1 Right of access. You have a right of access to any personal information we hold about you. You can ask us for a copy of your personal information; confirmation as to whether your personal information is being used by us; details about how and why it is being used; and details of the safeguards which are in place if we transfer your information outside of the United Kingdom or the European Economic Area (“EEA”).

6.2 Right to update your information. You have a right to request an update to any of your personal information which is out of date or incorrect.

6.3 Right to delete your information. You have a right to ask us to delete any personal information which we are holding about you in certain specific circumstances. You can ask us for further information on these specific circumstances by contacting us using the details in section 13.

We will pass your request onto other recipients of your personal information unless that is impossible or involves disproportionate effort. You can ask us who the recipients are, using the contact details in section 13.

6.4 Right to restrict use of your information. You have a right to ask us to restrict the way that we process your personal information in certain specific circumstances. You can ask us for further information on these specific circumstances by contacting us using the details in section 13.

We will pass your request onto other recipients of your personal information unless that is impossible or involves disproportionate effort. You can ask us who the recipients are using the contact details in section 13.

6.5 Right to stop marketing. You have a right to ask us to stop using your personal information for direct marketing purposes. If you exercise this right, we will stop using your personal information for this purpose.

6.6 Right to data portability. You have a right to ask us to provide your personal information to a third party provider of services. This right only applies where we use your personal information on the basis of your consent or performance of a contract; and where our use of your information is carried out by automated means.

6.7 Right to object. You have a right to ask us to consider any valid objections which you have to our use of your personal information where we process your personal information on the basis of our or another person’s legitimate interest.

We will consider all such requests and provide our response within a reasonable period (and in any event within one month of your request unless we tell you we are entitled to a longer period under applicable law). Please note, however, that certain personal information may be exempt from such requests in certain circumstances, for example if we need to keep using the information to comply with our own legal obligations or to establish, exercise or defend legal claims.

If an exception applies, we will tell you this when responding to your request. We may request you provide us with information necessary to confirm your identity before responding to any request you make.

7. Children

You must be aged 18 or over to purchase products or services from us. Our website and services are not directed at children and we do not knowingly collect any personal information from children.

If you are a child and we learn that we have inadvertently obtained personal information from you from our websites, or from any other source, then we will delete that information as soon as possible.

Please contact us at privacy@loopme.com if you are aware that we may have inadvertently collected personal information from a child.

8. Marketing

We may collect and use your personal information for undertaking marketing by email, telephone and post.

We may send you certain marketing communications (including electronic marketing communications) if it is in our legitimate interests to do so for marketing and business development purposes or, if you are a sole trader or a non-limited liability partnership, if you have consented to receive such electronic marketing information.

However, we will always obtain your consent to direct marketing communications where we are required to do so by law and if we intend to disclose your personal information to any third party for such marketing.

If you wish to stop receiving marketing communications, you can contact us by email at privacy@loopme.com.

9. Where We May Transfer Your Personal Information

Your personal information may be used, stored and/or accessed by staff operating outside the UK or the EEA working for us, other members of our group or suppliers including to the US. Further details on to whom your personal information may be disclosed are set out in section 4.

If we provide any personal information about you to any such non-UK and non-EEA members of our group or suppliers, we will take appropriate measures to ensure that the recipient protects your personal information adequately in accordance with this privacy policy. These measures may include the following:

(a) ensuring that there is an adequacy decision by the UK Government in the case of transfers out of the UK, or by the European Commission in the case of transfers out of the EEA, which means that the recipient country is deemed to provide adequate protection for such personal data; or

(b) where we have in place standard model contractual arrangements with the recipient which have been approved by the European Commission (or the UK Government for transfers out of the UK in due course). These model contractual clauses include certain safeguards to protect the personal data.

Further details on the steps we take to protect your personal information in these cases is available from us on request by contacting us by email at privacy@loopme.com at any time.

10. Risks and How We Keep Your Personal Information Secure

The main risk of our processing of your personal information is if it is lost, stolen or misused. This could lead to your personal information being in the hands of someone else who may use it fraudulently or make public information that you would prefer to keep private.

For this reason, we are committed to protecting your personal information from loss, theft and misuse. We take all reasonable precautions to safeguard the confidentiality of your personal information, including through use of appropriate organisational and technical measures. Examples of such measures include physical access controls to premises, staff training, locking files away, ISO accreditation, encryption, passwords for systems access, anti-virus software.

In the course of provision of your personal information to us, your personal information may be transferred over the internet. Although we make every effort to protect the personal information which you provide to us, the transmission of information over the internet is not completely secure. As such, you acknowledge and accept that we cannot guarantee the security of your personal information transmitted to our website and that any such transmission is at your own risk. Once we have received your personal information, we will use strict procedures and security features to prevent unauthorised access to it.

Where we have given you (or where you have chosen) a password which enables you to access your online account, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

11. Links to Other Websites

Our website may contain hyperlinks to websites that are not operated by us. These hyperlinks are provided for your reference and convenience only and do not imply any endorsement of the activities of such third-party websites or any association with their operators. This privacy policy only applies to the personal information that we collect or which we receive from third party sources, and we cannot be responsible for personal information about you that is collected and stored by third parties. Third party websites have their own terms and conditions and privacy policies, and you should read these carefully before you submit any personal information to these websites. We do not endorse or otherwise accept any responsibility or liability for the content of such third party websites or third party terms and conditions or policies.

12. Changes to Our Privacy Policy

We may update our privacy policy from time to time. Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by post or email. Please check back frequently to see any updates or changes to our privacy policy.

13. Further Questions and How to Make a Complaint

If you have any queries or complaints about our collection, use or storage of your personal information, or if you wish to exercise any of your rights in relation to your personal information, please contact us / our data protection officer at privacy@loopme.com. We will investigate and attempt to resolve any such complaint or dispute regarding the use or disclosure of your personal information.

You may also make a complaint to the Information Commissioner’s Office, or the data protection regulator in the country where you usually live or work, or where an alleged infringement of applicable data protection laws has taken place. Alternatively, you may seek a remedy through the courts if you believe your rights have been breached.

The practices described in this privacy policy statement are current as of 1st June 2026.